Blog Entry

That Miami bar paid $4000 in bar tabs last night

Posted on: October 27, 2010 3:56 pm
Posted by Royce Young

Remember that Miami bar that said it would pay everyone's tab up to $25 if the Heat lost their first game? Well, the Heat lost. And the bar shelled out about $4000 in picking up bar tabs. From the Miami New Times:

Well, that was quick. 164 people showed up a half hour before last night's game against the Boston Celtics in order to sign up for the gamble, owner John Todora tells us today. Two strange souls left early. So after the Holy Trinity screwed the pooch last night, 162 drinkers had their tabs comped. Assuming they all maxed out the $25 limit-- and who wouldn't drink heavily while watching that game?-- the bar picked up $4,000 in drinks.

In response to the publicity drummed up by the promotion, the bar is extending it for the rest of the season. We think we're going to have to draw up a boozer's schedule picking out the surest bets for free drinks. For now, Friday-- when the Heat take on Orlando-- might be a good night to make the trek to Hollywood. You'll probably want to hit the bar before Dwyane Wade is a hundred percent healthy again.

Because of the popularity of the promotion, the bar is extending the deal for the rest of the season. I guess they've got serious faith that the Miami 3 will shake off that rust and start playing better. Otherwise, not only will the Heat put their season ticket sales staff out of work, but maybe local establishments as well.
Category: NBA
Tags: Miami Heat

Since: May 7, 2007
Posted on: October 27, 2010 6:41 pm

That Miami bar paid $4000 in bar tabs last night

That was $4000 well spent. Whether they knew it or not going in, it turned out to be a brilliant marketing idea. Pay $4000 and in return get ten, twenty or fifty times that much more of exposure in return.

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