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Kobe appears in first-person shooter game ad

Posted on: November 5, 2010 2:49 pm
Edited on: November 5, 2010 2:56 pm
Posted by Matt Moore

Like any good red-blooded American under the age of 40, I've played my fair share of first-person shooter video games. I've done the old "sneak up behind your friend with the silencer and give him the digital double tap" routine. Very little shocks me in the way of either video games or their advertisements, and yet the latest commercial for "Call of Duty: Black Ops" has me a little off-kilter. There's nothing particularly over the top about the ad. See for yourself.

Like I said, nothing particularly over the top. The commercial doesn't depict blood, gore, or death. There's a lot of random shooting, and a helicopter goes down, but there's nothing that really shows the traumatic effects of war.

Which is kind of the problem. You've got ordinary citizens, mixed in with the Black Mamba and Jimmy Kimmel, shooting at enemies in a massive combat scene. It definitely depicts the idea that everyone should want to pick up an automatic assault rifle and start firing indescriminently. In a lot of ways, the ad is mocking itself, particularly with Kimmel's appearance. But similar to the LA Times ' take, I find myself a little bothered by the overall message of casual violence and gun play.

There have been rampant debates on the effects of violent video games, most of which I tend to want to avoid, but for whatever reason, this commercial seems to breach that line of making it clear these are video games, and portraying violence as a real, enjoyable, and admirable activity.

But hey, Kobe looks cool.

UPDATE: As BDL notes, Bryant appeared at a charity event held by Activision (the maker of the game) which gives funds to veterans and veteran organizations. Also, apparently Bryant fired real weapons on set, which must have been fun for Lakers' PR, and the game is rated M for Mature and they are targeting adult audiences. Like football. Because kids don't watch football. Or read sports blogs. Wait.


Since: Apr 5, 2007
Posted on: November 10, 2010 8:11 pm

Kobe appears in first-person shooter game ad

Why dont we talk about the commercial that really shouldn't be out there... I'm looking at you Nike/Lebron...

Since: Oct 29, 2010
Posted on: November 10, 2010 7:37 pm

Kobe appears in first-person shooter game ad

Not the smartest Ad Kobe, but I understand.  Anyways lets not get off " TARGET" 3 peat is still in site and L.A will win again.

Since: Sep 5, 2008
Posted on: November 7, 2010 12:33 pm

Kobe appears in first-person shooter game ad

His Gamertag is "theBlackMamba"

Since: Sep 22, 2009
Posted on: November 7, 2010 11:13 am

Kobe appears in first-person shooter game ad

It is a commercial the media needs to chill out about this kind of stuff.. it means nothing other than a wide variety of people can enjoy this game, jesus.. everything now a days is over scrutinized under the eye of the media... big hits in football are not allowed, obvious catches in football are over turned,  people worry are video games making my kids crazy.. there were mass murders and crazy people way before video games... Kobe showing up in a commercial spot is not going to make LA lakers fans think its ok to buy an m4a1 with an underslung launcher and start shooting it wildly around... please everybody who responds like the author relax...

Since: Dec 7, 2008
Posted on: November 7, 2010 10:03 am

Kobe appears in first-person shooter game ad

That being $aid, why i$ it taboo becau$e Kobe ha$ one in a commercial? I$ it a black thing? I$ Kobe the VERY FIR$T PER$ON TO HOLD A GUN? The U$ govrnment ha$ been doing it to it'$ people and tho$e of other nation$ for centurie$. Ha$ everyone forgotten who the creator$ of terrori$m are..? The U$A... They've been killing/$tealing/robbing/raping/oppre$$ing and lying $ince the pilgrim$...
The hypocritical political machine...

Since: Dec 7, 2008
Posted on: November 7, 2010 9:56 am

Kobe appears in first-person shooter game ad

CB$$port$ $eriou$ly need$ to fix the "reply to comment"
Why bother to have that option if it i$n't directtly applied to the comment? Kinda freakin' $tupid... $o, I re$pond to a comment, it get$ po$ted a$ a NEW comment on the top of the page in$tead of attached to the comment I replied too?

How the hell i$ anyone $uppo$ed to know what a reply i$ in refference to?

Since: Dec 7, 2008
Posted on: November 7, 2010 9:51 am

Kobe appears in first-person shooter game ad

Fuck $lave owner$...

Since: Sep 26, 2006
Posted on: November 7, 2010 8:52 am

Kobe appears in first-person shooter game ad

Personally, I'm more surprised how it gets past the editors.

Since: Jul 8, 2008
Posted on: November 7, 2010 6:59 am

Kobe appears in first-person shooter game ad

Good lord Jitpring ! ( you`ll notice the intentional small "L" in lord ), you`re correcting poor spelling and/or grammer from people, who,to quote Bill Maher, are running out to "buy new rims for their homes" in celebration of the GOP victory on Tuesday. Ahhh,yes,back to what the slave owning founding fathers TRULY meant,according to Glenn Beck.Just ask Rand Paul if you`re not sure Wink
Sitting there with the new rims on their home,bible in one hand, a hand gun in the other,glued to Fox Noise, listening to some Australian foreigner( Rupert Murdoch) destroying America from within,right under their noses,and you expect them to spell AND understand proper grammer ?? Me thinks not lol

Since: Dec 6, 2009
Posted on: November 7, 2010 1:40 am

Kobe appears in first-person shooter game ad

Hahaha, awesome ad. I honestly can't wait for the game. But like everyone else says, I see no problem with this ad. Basically anyone can be playing CoD including the Black Mamba himself.

...Shame that he missed, with a noobtube :(

The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or