Blog Entry

Nets may become New Yorkers

Posted on: December 14, 2010 1:25 pm
Edited on: December 14, 2010 2:19 pm
Patent documents indicate Nets could be considering name change to "New Yorkers."  Posted by Matt Moore

Mikhail Prokhorov has never been huge on the name of the Nets. There's been talk since he acquired the team last year that he would consider changing the name. Now, Nets Daily has uncovered some interesting developments that may indicate the Nets are already leaning in a new direction. From SBNation's Nets Daily:

On September 30, two lawyers associated with a large Philadelphia law firm sought trademark protection for the name, "Brooklyn New Yorkers", three logos featuring either a basketball or a basketball player and the Brooklyn Bridge and even a slogan, "We Come to Play". 
Theres no indication in the US Patent and Trademark Office files that the Nets are associated with the lawyers. A spokesperson for the team declined comment Monday when asked by NetsDaily about the trademark applications. A spokesperson for Mikhail Prohorovs Onexim Group told NetsDaily recently that the applications are "not ours".  The attorney of record on three of the five applications has not responded to a request for information. 
Separately, the URL,, has also been registered in recent months. The URL was registered through a proxy domain register.  The owner is not identified.
via Who Are "Brooklyn New Yorkers"? - NetsDaily.

So Onexim says they weren't behind the move, which doesn't mean they weren't behind the move. Check the link for some of the logos patented. Here's a spoiler: they're pretty terrible.

So is the name New Yorkers, really. "New Yorkers" is too obvious, too lacking in style, so substantive it drowns in itself. Electing to make this the face of the franchise represents a colossal waste of an opportunity. Hopefully this either isn't their option, or is only one of many. 

I know the name isn't brilliant or cool, and is kind of dorky, but it should be noted that the name has been a part of basketball since 1968. Disrupting that would be a slight insult to the history of the league. And it's a might bit better than "the New Yorkers."

Since: Dec 15, 2010
Posted on: December 15, 2010 12:49 am

Nets may become New Yorkers

In order of preference:

1. New York Nets

2. Brooklyn Interlopers

Since: Apr 11, 2008
Posted on: December 14, 2010 7:40 pm

Nets may become New Yorkers

that's one of the funniest things i've read in a long time....good stuff.

Since: Jan 20, 2010
Posted on: December 14, 2010 6:29 pm

Nets may become New Yorkers

The name is terrible, but I actually kinda like the 3rd logo

Since: Dec 14, 2010
Posted on: December 14, 2010 6:27 pm

Nets may become New Yorkers


Brooklyn Red legged Devils (civil war history stuff)

Brooklyn Devils.

Since: Apr 15, 2008
Posted on: December 14, 2010 6:11 pm

Nets may become New Yorkers

The name isn't terrible , but that logo is.Seems the consensus on here is it's not a liked name, I guess they should go with something like what? Predators? Hey maybe they can call themselves after some animal? The Brooklyn Wharf Rats? New Yorkers is no worse than The Yankees or The Mets....

Since: Dec 27, 2007
Posted on: December 14, 2010 6:05 pm

Nets may become New Yorkers

The Nets should be the Brooklyn Traffic Jam.

Since: Jul 11, 2009
Posted on: December 14, 2010 5:49 pm

Nets may become New Yorkers

Ballers would actually be a pretty good name.  New Yorkers is terrible.  That sounds like some crazy Russian thought of it.  Oh wait...

Since: Jan 10, 2009
Posted on: December 14, 2010 5:49 pm

Nets may become New Yorkers

New York Nets

Since: Nov 7, 2008
Posted on: December 14, 2010 5:37 pm

Nets may become New Yorkers

Are they changing it just to hammer home that they are no longer playing in NJ?  If so, I think the Jets and Giants should change their names to the New Jersians or the Bruce Bon Jovis.  

And while they are at, why the hell are the Jazz still called the Jazz?  Do the people of Utah (who have been very nice to me the three times I've been through there) even know what Jazz is? 

Since: Sep 17, 2007
Posted on: December 14, 2010 5:15 pm

Nets may become New Yorkers

Before OKC settled on the 'Thunder' as their team name, some people suggested they call themselves the 'Oklahoma City Bombers'. That would have easily been the best team name in sports history. As for this one, AES's idea of the Brooklyn Brawlers definitely takes the prize. Uni's consiting of ripped, cut-off jean shorts and mustard stained I <3 NY shirts. Players would be required to have 5 o'clock shadows at all times, use profanity as frequently as possible during interviews and adhere to a strict dietary regimen consisting of beer, cheese nachos and Coney Island hot dogs. Of course, they would have to get the real Brooklyn Brawler, Steve Lombardi, to be their mascot.

The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or