Steve Nash signs up with a Chinese shoe company, ending a 15-year arrangement with Nike.
Posted by Matt Moore
Chinese shoe companies has progressively signed more and more players to endorsement deals. It's an opportunity for a player to capitalize on the global market in a very simple and effective way, and the money's not bad either. Kevin Garnett signed with ANTA, Baron Davis is with Li-Ning. Peak recently nabbed Jason Kidd and Ron Artest. And now a Chinese company has a two-time MVP to add to its roster.
Steve Nash has made a significant push the past few years in expanding his global presence and today that continued as he left Nike after 15 years for Luyou. What's Luyou? Well here's a look at their previous work.
The move echoes the mass integration of NBA players in the Chinese market. The NBA is becoming more global as an entity, and the players are moving to be a part of that globalization. The question will be how the domestic market responds to these developments.