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Numb#rs: Kevin Love's all-star campaign video

Posted on: January 27, 2011 6:58 pm
Edited on: January 28, 2011 12:23 am
 
Minnesota Timberwolves power forward Kevin Love has debuted a new All-Star campaign video. Posted by Ben Golliver.

A few weeks back, we noted Memphis Grizzlies forward Rudy Gay's All-Star campaign video, a twist on the Dos Equis commercials starring the "Most Interesting Man In The World." At the time, we praised the ad's comedy and self-aware styling. On Thursday, NBA fans were treated to another All-Star campaign video done right. This time, Minnesota Timberwolves power forward Kevin Love riffs on melodramatic cologne commercials in a spot called "NUMB#RS by Kevin Love." 

The minute-long spot is shot in black and white, with a piano background, and opens with Love walking past adoring fans wearing a suit, sunglasses and a scarf.  Love then enters a club, where he sees a mascot wearing a suit and a dress hat, drinking with beautiful women. The mascot shows Love some love by raising his glass, and Love takes it in stride, with a slight smirk and look of confusion. The shot then cuts to a face-on look at Love, as his voice delivers his pitch in classically man-sultry voice. "Who has the numbers? You tell me."

A narrator's voice then intones: "Numbers. A fragrance by Kevin Love. Part of the 612 All Star Collection." The spot then pushes a link to 612allstar.com , a site that references Minneapolis's area code and further expounds on Love's All-Star credentials.

Have a look at the video.



Love's pitch obviously center around his stats, which are ridiculous. The 10-35 Timberwolves are terrible, so there wasn't much choice in the matter, but the handling of the numbers angle is quite deft. Love is currently averaging 21.6 points and a league-best 15.7 rebounds per game.

Like Gay's spot, Love's video is self-aware and tongue-in-cheek, a must for a self-promotional ad of this nature. Love comes off as funny and personable, even though he's bigging up his own stats on a terrible team, which would usually be looked upon with skepticism and possibly derision.

Comments

Since: Jul 21, 2010
Posted on: January 28, 2011 11:13 pm
 

Numb#rs: Kevin Love's all-star campaign video

Love is a BEAST! Easy all-star choice. Any team, and I mean ANY team would clear a starting spot for this guy!



Since: Jan 28, 2009
Posted on: January 28, 2011 10:06 pm
 

Numb#rs: Kevin Love's all-star campaign video

There have only been 3 20-20 games all season in the nba, this guys has them all.



Since: Sep 23, 2006
Posted on: January 28, 2011 1:50 pm
 

Numb#rs: Kevin Love's all-star campaign video

Great video...Kevin Love is a monster and should be an AS. Did anybody see this guy torch my NYK for 30-30 back in Nov?







Since: Feb 14, 2007
Posted on: January 28, 2011 10:52 am
 

Numb#rs: Kevin Love's all-star campaign video

"even though he's bigging up his own stats on a terrible team, which would usually be looked upon with skepticism and possibly derision."

Wow, you haven't watched any Timberwolves games this year.  They have Beasley who's never met a shot he didn't like.  All of Love's stats come from rebound putbacks, 3 pointers in the offense, and exceptional post play.  I don't know who you are watching, but I'm seeing Larry Bird 2.0 emerging.  Too bad you don't seem to enjoy watching one of the most exciting young players in basketball.



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