LeBron hired a new PR strategist


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Posted by Royce Young

So maybe LeBron saying he'd consider returning to Cleveland last week wasn't just him answering a question. Maybe it was all part of a master PR plan. Why might one think this? Because according to the News Herald in Cleveland, LeBron recently hired a new PR strategist.

The first thing we all should remember is LeBron James is a master manipulator.

James had to know the questions were coming on Thursday when the Miami Heat were practicing at Quicken Loans Arena. He recently hired a new "strategist," a man who worked on Arnold Schwarzenegger's gubernatorial campaign, so for all we know, his answers could all have been planned.

He had every chance in the world to discourage talk about returning to the Cavaliers. Instead, he encouraged it and embraced it.

It could be coincidental, or it could be part of a plan for LeBron to restore his image. Before the season, he seemed genuinely upset at how he had been cast as a bad guy. He didn't like being the villain and wanted to get back to having fun and being a fan favorite.

Unfortunately the fallout from "The Decision" is going to leave smoldering ruins around LeBron for a long time. Saying things like "I love Cleveland" and being nice and having more fun aren't going to fix that.

But it wasn't just "The Decision." It was a long list of decisions LeBron has made that's turned the public against him. LeBron has his own marketing firm -- LRMR -- but evidently wanted a little outside consulting. Maybe a little distance from that is a good start to rehabbing his image. I doubt it can be completely healed, but it's not going to happen on its own.

All LeBron can do is keep playing terrific basketball, keep saying the right things and most importantly, win. Image takes care of itself a lot of times, PR strategist or not.

LeBron hired a new PR strategist

Since: Feb 21, 2012	Posted on: February 21, 2012 7:15 am LeBron hired a new PR strategist As a public relations professional who still coaches basketball, LaBron James' image can be rectified by one simple discipline: Get your damn head out of the stands, focus on the court and stop thinking about how what you do on the court is going to translate into an ESPN highlight. True basketball lovers know LeBron is missing the game because he's not involved in the game but already projecting to himself how the highlight will look. His new PR guy should lock him in a room with a tape of Magic Johnson replacing Kareem in the paint to beat the 76ers because he didn't want to take any chances on a 7th game. See how focused Magic was while Kareem nursed a migraine. Bill Figel Chicago
Since: Dec 29, 2006	Posted on: February 20, 2012 4:25 pm LeBron hired a new PR strategist " is a master manipulator." Says who? He does not have the capacity for this, sadly.
lingkind Since: Feb 20, 2012	Posted on: February 20, 2012 11:42 am This comment has been removed. Post Deleted by Administrator
Since: Apr 9, 2007	Posted on: February 20, 2012 7:42 am LeBron hired a new PR strategist Maybe go back to third grade and learn the english language, then come back and share some intelligent banter. Right there is a product of the Akron School System.
Since: Feb 26, 2008	Posted on: February 19, 2012 10:15 pm LeBron hired a new PR strategist wonder how much Nike is behind his hiring of new PR strategist. Since lebron makes the short list of most hated athletes. Somehow I doubt the owner or fans in clevland would accept him back
Since: Jul 22, 2008	Posted on: February 19, 2012 9:52 pm LeBron hired a new PR strategist His PR strategist should have known that it is way too soon for LeBron to talk about a possible return to Cleveland. For starters, a large number of Cavs fans still haven't forgiven him for leaving (or at least the way he left). And James has also yet to deliver a title to his current team in Miami (although this season looks promising). Here's some free PR advice, LeBron. Talk about your current team and what you're doing to win a championship. Oh yeah, and don't talk about returning to the Cavs. Talk about how great the fans are in Cleveland or how much you love your home state, but not about coming back. Wait for another 4-5 years, then see if they want you back.
Since: Oct 18, 2011	Posted on: February 19, 2012 9:19 pm LeBron hired a new PR strategist I THINK THAT THE MEDIA AND AND ALL THE OTHER HATERS NEED TO LEAVE HIM ALONE...LEBRON JAMES IS A GOOD PERSON, I HAVE TALKED TO HIM IN AKRON...I HAVE FOLLOWED HIS CAREER EVERY SINCE HE STARTED WITH THE CAV'S, SO WHAT IF HE WANTS TO SAY THINGS, AT LEAST IT IS NOT A FOUL REMARK, LIKE SOME PLAYERS CAN SAY...AND WHY DOES HE HAVE A BAD IMAGE, BECAUSE HE WANTED TO GO TO OTHER TEAM...EVER SINCE HE MADE THE DECISON TO LEAVE CLEVELAND, 5 TEAM HAVE STARED UP...AND GOT A LOT DIFFRENCE PLAYER ON THERE TEAMS...ALL OF THEM ARE MAD BECAUSE THEY DID NOT THINK OF IT FIRST, STOP TRYING TO DESTROY HIS LIFE, AND MOVE ON TO SOMEONE ELSE...YOU ARE DONE HERE WITH THIS MAN!!!!!!!
Since: Apr 9, 2008	Posted on: February 19, 2012 8:45 pm LeBron would do well to subcontract just about anything that he needs to have done other than shooting, rebounding, and passing a basketball. He's given a pretty solid demonstration over the last 18 months that 99.9% of his talents lie in those pursuits, and that anything involving brainpower above, say, an 80 to 85 IQ should be left to those who meet that threshold.
Since: Dec 3, 2009	Posted on: February 19, 2012 6:07 pm LeBron hired a new PR strategist Should've been done sooner. If this guy was behind the "Decision" he will never be employed again.

As a public relations professional who still coaches basketball, LaBron James' image can be rectified by one simple discipline: Get your damn head out of the stands, focus on the court and stop thinking about how what you do on the court is going to translate into an ESPN highlight. True basketball lovers know LeBron is missing the game because he's not involved in the game but already projecting to himself how the highlight will look.

His new PR guy should lock him in a room with a tape of Magic Johnson replacing Kareem in the paint to beat the 76ers because he didn't want to take any chances on a 7th game. See how focused Magic was while Kareem nursed a migraine.

Bill Figel
Chicago

LeBron hired a new PR strategist

His PR strategist should have known that it is way too soon for LeBron to talk about a possible return to Cleveland.

For starters, a large number of Cavs fans still haven't forgiven him for leaving (or at least the way he left). And James has also yet to deliver a title to his current team in Miami (although this season looks promising).

Here's some free PR advice, LeBron. Talk about your current team and what you're doing to win a championship. Oh yeah, and don't talk about returning to the Cavs. Talk about how great the fans are in Cleveland or how much you love your home state, but not about coming back. Wait for another 4-5 years, then see if they want you back.

LeBron hired a new PR strategist

I THINK THAT THE MEDIA AND AND ALL THE OTHER HATERS NEED TO LEAVE HIM ALONE...LEBRON JAMES IS A GOOD PERSON, I HAVE TALKED TO HIM IN AKRON...I HAVE FOLLOWED HIS CAREER EVERY SINCE HE STARTED WITH THE CAV'S, SO WHAT IF HE WANTS TO SAY THINGS, AT LEAST IT IS NOT A FOUL REMARK, LIKE SOME PLAYERS CAN SAY...AND WHY DOES HE HAVE A BAD IMAGE, BECAUSE HE WANTED TO GO TO OTHER TEAM...EVER SINCE HE MADE THE DECISON TO LEAVE CLEVELAND, 5 TEAM HAVE STARED UP...AND GOT A LOT DIFFRENCE PLAYER ON THERE TEAMS...ALL OF THEM ARE MAD BECAUSE THEY DID NOT THINK OF IT FIRST, STOP TRYING TO DESTROY HIS LIFE, AND MOVE ON TO SOMEONE ELSE...YOU ARE DONE HERE WITH THIS MAN!!!!!!!

LeBron would do well to subcontract just about

anything that he needs to have done other than shooting, rebounding, and passing a basketball. He's given a pretty solid demonstration over the last 18 months that 99.9% of his talents lie in those pursuits, and that anything involving brainpower above, say, an 80 to 85 IQ should be left to those who meet that threshold.

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